Chief Brandaider – Sharifa Mohamed
Ask Sharifa Mohamed how she got her start in online marketing, and she’ll say it’s all because of Avril Lavigne.
As a zealous Avril Lavigne fan, Sharifa owns and operates AvrilBandaids.com – the largest fansite for the Canadian singer, reaching 250,000 unique visitors each month. Sharifa became involved in Bandaids at the age of 15 when the site had a small but dedicated following of 2000 members.
Since then, Sharifa has grown Bandaids into Bandaiders.com – a multi-artist network of music communities with 550,000+ members and fansites for Lady Gaga, Justin Bieber, Taylor Swift, Katy Perry, and others. Bandaids has been featured on MTV, VH1, MuchMusic, FUSE TV, NBC and more, and is a proud past winner of the Best Unofficial Music Site Award at the Digital Music Awards in London, England.
In addition to her work on Bandaids, Sharifa has provided web presence consulting, development and design services to everyone from politicians to Realtors to entrepreneurs to community groups to large corporations. Sharifa currently manages mailing lists with 300,000+ subscribers, Facebook fan pages with 150,000+ “Likes” and Twitter accounts with 50,000+ followers. She has lead promotional contests, fan events, and social marketing campaigns for musical artists across North America and beyond, including being tapped by Avril Lavigne’s team to organize a “fan flash mob” on The Today Show which resulted in national news coverage for Avril’s Abbey Dawn clothing line.
Sharifa’s tour de force came in 2008 when she spearheaded a viral fan campaign that successfully made Avril Lavigne’s “Girlfriend” music video the most watched video of all time on YouTube – now the 3rd highest trafficked website online. The campaign received worldwide media attention from the likes of Entertainment Tonight, Wired Magazine, The National Post, MSN News, USA Today, Perez Hilton, Soshable.com, The Sydney Morning Herald, and The Globe and Mail. One social media commentator praised Sharifa’s efforts saying the campaign was “better than the best advertising Lavigne and her label RCA could buy.”
Now, Sharifa is directing her passion for creating meaningful online engagements into helping small businesses and entrepreneurs put the web to work for them through Brandaiders Web Presence. From search engine marketing to website design to server administration to copywriting to e-commerce to social media strategy, Sharifa has experience and expertise in all areas of web presence consulting.
She understands that many businesses and individuals feel overwhelmed by the internet, but is determined to convince even the most low-tech of holdouts that there is measurable value in online marketing. Sharifa is happy to tell anyone, “The universality of the web – particularly social networking – provides brands with an unprecedented opportunity to integrate into their customers’s daily lives. A strong web presence will enable your business to reach new audiences, capture new clients, enhance your brand, and build more meaningful relationships with current clients.”
Sharifa is a self-taught web developer and internet marketer, having studied Philosophy in university. She even completed the first year of a Ph.D. program in Philosophy at the University of Notre Dame in South Bend, Indiana before returning to Canada to found Brandaiders. Why Philosophy? Says Sharifa, “I actually think Philosophy is one of the best marketing degrees you can have. The balance of creativity and critical analysis makes it a natural fit for anyone interested in pursuing a marketing career.”
Sharifa is also an avid skier, hockey player, and rollerblader, a lover of logic puzzles and board games, a politics junkie, and the proud parent to an energetic two-year old named Kane… a two-year old Dachshund-Rottweiler that is!
Contact Sharifa to start building your web presence and defining your digital footprint!
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- ~ Morey Gottesman – Director of Sales, Cardinal Electronics
"I have worked with Sharifa on numerous occasions over the past five years and have found her to be an extraordinary business partner. She is dynamic, fully commits to whatever she is working on, is detail-oriented and always follows up until the project is completed. It has been a pleasure working with her and I look forward to doing so again whenever"
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